About DataCraft Analytics

DataCraft exists to help you make better business decisions. By combining our unique skills and tools with your data, we can provide insights that will become invaluable to you.


There is no job that is too large or too small. Making sense of an Excel spreadsheet, creating a custom database or software, undertaking statistical, geospatial or textual analysis of complex data is all in a days work for us. If you don't have any data (or don't think you do), we can work with you to better identify where you might get it from, what may be appropriate and help you capture it as well as analyse it.


You don't need to know anything about data or analysis, we get to know your business, work with you to decide what questions you have that need answering and can develop with you in plain and simple language a plan to answer those questions with data.

Jayden MacRae

Chief Scientist

Jayden leads DataCraft Analytics as the Chief Scientist and Managing Director. With over 18 years of experience in data science Jayden has worked in health, energy, manufacturing, tourism and transport sectors. His health experience has seen him working in hospitals and primary care settings both in operational and management roles. He uses his skills to relay complex information in simple plain language that organisations can understand.

Jayden has worked on many successful projects and has won multiple national awards, both individually and as a part of high performing teams, including the Supreme Health Innovation award and an individual NZ Spatial Excellence Award. He has also been a finalist in the prestigious international Asia-Pacific Spatial Excellence Awards.

Having authored a multitude of academic publications including in the BMJ Open, BMC Medical Informatics and Health & Place he has demonstrated credibility in the field.

Jayden holds the Degree of Master of Science with Distinction from the University of Canterbury , a Postgraduate Diploma in Health Informatics with Distinction from the University of Otago where he originally trained as a physiotherapist graduating with a Bachelor of Physiotherapy. He is a Member of IT Professionals NZ, Health Informatics NZ and is ITIL qualified.

John Grant

Chief Analyst

John is the Chief Analyst for DataCraft Analytics and is responsible for quantitative approaches and practice. John has worked for 20 years in information analysis in both health and primary industries, training and education sectors. John’s straightforward approach to analysis resonates with many businesses.

John’s experience includes the integration of predictive models with complimentary data to identify operational opportunities in behavioural monitoring and modification. He is an expert in the development and implementation of population based funding models and also creating systems to monitor and incentivize target driven performance. John has built and led cohesive and highly performing teams and mentored a number of analysts who have gone on to succeed in national and international companies such as Fonterra, Atlassian and Xero.

John originally trained in Statistics and Operations Research holding the Degree of Bachelor of Science from Massey University.